Our story
BiTQ was born and the journey towards creating a data consultancy, which would reshape the traditional model, begins.
2017The BiTQ brand, as we know it today is created and the team expands to 6 exceptional people from the Brisbane office.
2018The business is rapidly expanding, now with 10 employees and a network of clients from within Australia expands as far as WA.
The first of many awards are achieved, receiving the coveted “Buy Queensland” award, and finalist of the “Australian Small Business Champion” award.
2019Now in its third year, BiTQ establishes a satellite office on the Gold Coast and expands to a team of 14 talented data professionals. More recognition from the industry, finalist of the “Australian Small Business Champion” and finalist of the “Buy Queensland” Supplier award
2020With the business well established, the team expands into Federal Government and our latest satellite office is established in Canberra. The team grows to 18 people across QLD and ACT and the formation of the BiTQ Executive Leadership team is born.
2021BiTQ expands its product offerings to include Call Centre Sentiment Analysis via the newly formed Data Science practice, solving the future problems that have not yet been identified becomes the Data Science’s vision and daily mission.
The Australian market continues to grow and the BiTQ reach expands into international markets, in such places as South Africa, the United Kingdom and Southeast Asia.
Today the areas of focus for all people within BiTQ remains the same as back in 2017, we help clients to “Make their data useful”.
2022BiTQ's journey continues as a joint venture is created with our sister company Giilang Consulting Group, based out of Canberra, ACT. The word Giilang means “Story” and they have the right experience and knowledge to help you on your data storytelling journey.
Giilang Consulting is a first nations business, owned and operated by Rachael Macdonald and BiTQ are proud to be part of this exciting new business.
Our business continues to expand deeper into Data Science as we work upon multiple client projects, specifically around Gen AI. We are fast developing expert skills within this space.
2023We are fast becoming recognised as one of the go-to players in the Data Analytics and Data Engineering space. We couldn't have done it without the confidence and backing of our clients, partners, and most importantly, the continued determination of our staff. Over the last few years, we have made some serious headway in the AI space, drastically enhancing our capabilities that our clients have really come to count on for helping them with their most challenging Data and AI needs. We are leading the charge on Secure Generative AI and have delivered several successful AI projects across our client base. It's been an exceptional ride, and it's brought us to an exciting development in our story.
We are very excited to share that BiTQ, as of 01 July 2024, is now the Advanced Data and AI Company, but you can call us ADAICO. The new change encapsulates our broader vision and our commitment to providing top-notch AI solutions, all while keeping our data services strong.
2024Company Values
Excellence
We are committed to learning, teaching, teamwork and innovation, consistently striving for excellence and adding exceptional value.
Passion
We are passionate about what we do, demonstrating resilience, courage, positivity and trustworthiness.
Integrity
We uphold honesty and integrity in every action, taking responsibility and ownership to deliver on our promises.
Caring
We are committed to the people we collaborate with, serve, and support. Our dedication extends to upholding ethical practices, championing environmental stewardship, and making a positive impact on our communities.
Respect
We value open communication, respect, and teamwork, fostering diversity and inclusion in all our interactions.
ADAICO is an internationally certified Data and AI consultancy with a global footprint.
We're the team that organizations trust when they need to transform their data from a cost centre into a competitive advantage.
Our Approach
The ADAICO Methodology is built on partnership, not just service delivery:
- Discover – We understand your unique challenges and goals
- Design – We architect solutions for today and tomorrow
- Deliver – We implement with minimal disruption
- Optimize – We continuously enhance your capabilities
Why Choose Us
- Award-Winning Excellence: Internationally recognized expertise
- Customer-Centric Partnership: Large enough to deliver, small enough to care
- Proven Results: Measurable improvements in efficiency, output, and governance
- Future-Ready Solutions: Architectures that scale with your growth
Meet David Smulders, CEO
ADAICO’s continued success is because of David’s clear mission: to focus on helping organizations unlock the transformative power of their data.
With over 30 years of experience spanning international consulting, technology leadership, and entrepreneurship, David brings a unique perspective to every client engagement backed by a reputable track record of transformation.
David’s career progression exemplifies a comprehensive understanding of business development:
- Big 4 International Consulting: Where he honed his skills in solving complex business challenges for Fortune 500 companies across multiple industries across the globe.
- SaaS Business Leadership: Successfully scaled and operated a Software-as-a-Service business across 7 countries, giving him firsthand experience in the challenges of global data management and technology adoption.
- Data & AI Consultancy Pioneer: Since June 2017, David has led ADAICO’s evolution into one of the industry’s most trusted data and AI transformation partners.
The ADAICO Philosophy
David’s approach is refreshingly different. He doesn’t start with technology; he starts with understanding your business reality. Every solution is shaped by three critical factors:
- Your actual needs (not just your perceived wants)
- Your practical constraints (budget, timeline, resources)
- Your growth ambitions (where you want to be, not just where you are)
Why This Matters to You
When you work with ADAICO, you’re not just getting a consultant—you’re getting a team backed by a business leader who has:
- Built and scaled technology businesses across multiple markets
- Navigated the complexities of international operations
- Delivered measurable outcomes for organizations of every size
- Spent decades translating business needs into technology solutions
David’s Commitment
“I’ve seen too many organizations invest in data and AI solutions that look impressive but don’t move the needle. At ADAICO, we are outcome-obsessed. Every recommendation, every implementation, every strategy we develop is designed to deliver measurable business value. Because at the end of the day, technology is only as good as the results it produces.”
