Advanced Data & AI Company

Meet the ADAICO Leadership Team

Craig Bryden - Principal Consultant: Data

Craig is the Executive Partner and Chief Executive Data Strategy working with ADAICO’s clients and consultants to provide world-class Data Transformation and Data Integration solutions. The design and delivery result in a bespoke, flexible solution that best aligns with clients’ needs. Craig is a trusted and respected Microsoft MVP, and he also runs the Microsoft Power BI user group for Queensland. Recently Craig earned the Azure Data Scientist Associate certification which validates his skills and knowledge to apply Azure’s machine learning techniques to train, evaluate, and deploy models continuing to add to how he helps make data useful and solve business problems.

Dr Bulukani Mlalazi - Principal Consultant: AI


Dr Bulukani (Bulu) is a highly regarded Data Scientist and developer, passionate about research and scientific exploration, and the power of data analytics to bring insights to uncertain situations. He has a strong belief that application of Data Science techniques are important to extract actionable insights from valuable but complex data. Bulu continuously develops his programming and Data Science skills to complement his existing research skillset.

Rachael Macdonald - Indigenous Business Partner


Rachael is a proud Wiradjuri Women whose heritage is from the Cowra region. Her connection to Country is strong, through community and Aunts and Uncles she and her children have learnt who they are, what their heritage is and what connecting to Country really means. Rachael’s Giilang Consulting is one of the first Australian First Nation Female owned and run data and analytics firms. With over 25 years’ experience in both the Public and Private Sectors, Rachael has built her reputation as someone who gets the job done. Building high performing teams to work on major projects, running operational data warehouses, delivering change across the business, and ensuring Executive engagement and buy in, Rachael has extensive experience across administration, technical and business areas. Rachael’s ability to absorb and process large amounts of information and translate this into language easily understood by Business and Executives has been demonstrated throughout her long career and is a key focus in the data business.

Jane Tom - Operations Lead

Jane is a purpose driven professional setting sail on her path to corporate leadership. Driven by a deep dedication to uncovering and nurturing individuals' capabilities, she devotes her energies to enhancing operations and service delivery at ADAICO. Jane is passionate about helping customer gain exponential value through working with ADAICO. With her career anchored in Business Intelligence, Data Engineering, and Consulting, complemented by her natural leadership flair and strategic acumen, Jane boasts a distinctive skill set that will play a pivotal role in helping ADAICO achieve ambitious goals and become renowned leaders in helping make data useful.

Miaomiao Guo - Office Manager

Miaomiao is a diligent and results-driven Office Manager with over 6 years of experience in managing projects along with almost 3 years of knowledge in Data Analysis and Business Strategy. With strong skills in areas such as Project Management, Business Strategy and a solid working knowledge of cross-functional communication and coordination, Miaomiao is a valuable asset to the ADAICO leadership team.

David Smulders (GAICD) - CEO

David is a purpose driven leader who has spent the past 20 years as an executive helping build and grow companies. In 2023 David became a graduate of the Australian Institute of Company Directors and has a Masters in Leading Innovation and Change. David has shaped ADAICO into a leading organisation with the purpose of helping companies make their data useful. David's firm belief is that executives who have access to useful data with valuable insights make better decisions. Better decisions create a competitive advantage and contribute significantly to the greater success of the organisation.

David's personal motto is "Try to make this world a little better each day".

Meet the ADAICO Leadership Team

Craig Bryden - Principal Consultant: Data

Craig is the Executive Partner and Chief Executive Data Strategy working with ADAICO’s clients and consultants to provide world-class Data Transformation and Data Integration solutions. The design and delivery result in a bespoke, flexible solution that best aligns with clients’ needs. Craig is a trusted and respected Microsoft MVP, and he also runs the Microsoft Power BI user group for Queensland. Recently Craig earned the Azure Data Scientist Associate certification which validates his skills and knowledge to apply Azure’s machine learning techniques to train, evaluate, and deploy models continuing to add to how he helps make data useful and solve business problems.

Dr Bulukani Mlalazi - Principal Consultant: AI


Dr Bulukani (Bulu) is a highly regarded Data Scientist and developer, passionate about research and scientific exploration, and the power of data analytics to bring insights to uncertain situations. He has a strong belief that application of Data Science techniques are important to extract actionable insights from valuable but complex data. Bulu continuously develops his programming and Data Science skills to complement his existing research skillset.

Rachael Macdonald - Indigenous Business Partner


Rachael is a proud Wiradjuri Women whose heritage is from the Cowra region. Her connection to Country is strong, through community and Aunts and Uncles she and her children have learnt who they are, what their heritage is and what connecting to Country really means. Rachael’s Giilang Consulting is one of the first Australian First Nation Female owned and run data and analytics firms. With over 25 years’ experience in both the Public and Private Sectors, Rachael has built her reputation as someone who gets the job done. Building high performing teams to work on major projects, running operational data warehouses, delivering change across the business, and ensuring Executive engagement and buy in, Rachael has extensive experience across administration, technical and business areas. Rachael’s ability to absorb and process large amounts of information and translate this into language easily understood by Business and Executives has been demonstrated throughout her long career and is a key focus in the data business.

Jane Tom - Operations Lead

Jane is a purpose driven professional setting sail on her path to corporate leadership. Driven by a deep dedication to uncovering and nurturing individuals' capabilities, she devotes her energies to enhancing operations and service delivery at ADAICO. Jane is passionate about helping customer gain exponential value through working with ADAICO. With her career anchored in Business Intelligence, Data Engineering, and Consulting, complemented by her natural leadership flair and strategic acumen, Jane boasts a distinctive skill set that will play a pivotal role in helping ADAICO achieve ambitious goals and become renowned leaders in helping make data useful.

Miaomiao Guo - Office Manager

Miaomiao is a diligent and results-driven Office Manager with over 6 years of experience in managing projects along with almost 3 years of knowledge in Data Analysis and Business Strategy. With strong skills in areas such as Project Management, Business Strategy and a solid working knowledge of cross-functional communication and coordination, Miaomiao is a valuable asset to the ADAICO leadership team.

David Smulders (GAICD) - CEO

David is a purpose driven leader who has spent the past 20 years as an executive helping build and grow companies. In 2023 David became a graduate of the Australian Institute of Company Directors and has a Masters in Leading Innovation and Change. David has shaped ADAICO into a leading organisation with the purpose of helping companies make their data useful. David's firm belief is that executives who have access to useful data with valuable insights make better decisions. Better decisions create a competitive advantage and contribute significantly to the greater success of the organisation.

David's personal motto is "Try to make this world a little better each day".

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